Human-centered strategies for digital growth.

I empower teams to make smarter product decisions through user research, design thinking, and creative strategy.

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My Core Focus Areas

I blend research, strategy, and creativity to help products connect with real human needs.

UX Research & Insights

Uncovering real user needs and behaviors through data, interviews, and usability testing to guide better product decisions.

Strategy & Experience Design

Turning research insights into actionable UX strategies and meaningful, human-centered digital experiences.

Collaboration & Facilitation

Empowering teams through design thinking workshops and strategic sessions that drive creativity and alignment.

Meltem Naz Baris

Senior UX Strategist & Multidisciplinary Designer

In a Nutshell

I’m a Senior UX Strategist and Multidisciplinary Designer with 9 years of experience, helping brands transform insights into meaningful, human-centered digital experiences. I specialize in uncovering real user needs through research and data, translating them into actionable strategies, and crafting experiences that truly resonate.

Beyond designing products, I empower teams through collaborative workshops and facilitation sessions that spark creativity and alignment. I’ve had the opportunity to work with leading media brands, as well as run my own my own project, the sustainable paper brand Cha Paper.

With two master’s degrees in Product Design from IED Madrid and Istanbul Technical University, and fluency in four languages, I bring a global perspective and multidisciplinary approach to every project, blending creativity with practical solutions that delight users and create positive impact.

My Mission & Values

To design with empathy, question with curiosity, and solve with intention. I aim to bridge the gap between people and products through meaningful UX research and design thinking practices—always guided by sustainability, social justice, and long-term impact.

I believe in using design as a tool for change, not only for better user experiences but also for a more compassionate, fair, and inclusive world.

Empathy & Curiosity

I approach every challenge with a genuine understanding of people’s needs, paired with a deep desire to explore the reasons behind their behaviors and experiences.

Sustainability & Justice

I am committed to designing solutions that respect the planet, promote gender equality, and protect animal rights—standing firmly against discrimination and exploitation in all forms.

Collaboration

I believe diverse perspectives lead to better outcomes and deeper insights.